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[Edlio Webinar] Friendly URLs and SEO

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Take 20 minutes to learn all you need to know about Friendly URLs and Search Engine Optimization (SEO) with your Edlio site. We highlight the tools Edlio offers to increase traffic to your site via SEO, including friendly URLs, page meta descriptions, and so much more.

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Welcome to our webinar of today today we'll be talking about friendly URLs and SEO or search engine optimization So don't worry if you have any questions my colleague Sergio is in the chat and he will be answering all the questions that you may have during the session and at the end we can have a question-and-answer minutes for him or myself to help you answer some of them that you have so I hope this webinar can help you understand an optimized what do you have on your CMS and you haven't seen it or work with this feature or this tool inside your CMS from now on you can take them and take a look to them and start editing So today we're going to talk a little bit about search engine optimization or most commonly know as SEO we're going to take a look too friendly URLs and how work with them on the CMS where going to jump to the CMS to see how to edit and where to find this to on how to edit them from your CMS these are features available for website administrators and they're very important to work with them with your communication and mostly marketing purposes At the end I'm just going to give you a few Best Practices that it will be looking into during this webinar and you can take them along at the end this video will be uploaded in the next few hours to our help center where you will be able to find it and take a look and see it again So let's start with the first two topics and the search engine optimization it's mostly a group of tools that can help you to increase traffic to your website and to increase your site ranking in the search engine results so whenever at user any kind of looks for our website any page and key word can find this specific page or can find our site in the most common search on the most in the most first in the first search So from your CMS we're going to be able to do a few things to increase your traffic the first one is work with friendly URL work with keywords and the meta description you can also play and edit the content but in today's webinar we're not going to take a look into the pages and content we're only going to focus on friendly URLs and key words and were to edit those I'm going to stop sharing this one and we're just actually going to jump into our Admin Site and I'm just going to take you to where you can see and start editing these sections so let me share now okay once that you are on your Administrator there are two places where you can find these tools the first one is going to be under Settings so we're going to go hamburger menu we're going to go to site management I'm going to settings under settings we're going to find how to play or how to edit how to edit homepage title tag how to work with meta description and how to edit keywords it is very important for me to say that from settings working at work and we're going to edit what is on your site so the whole site your whole domain okay very important for me to say that we're working on the for the website URL The General the domain so whenever a user her looks for your site or looks for any of those keywords meta description that's where we were we want to edit so we can just play wee homepage title meta description and meta keywords whatever we enter here we're going to be able to see it later on under each page so for example if we want to change or add title tag's you only need start editing and adding words here meta description is a brief description of what can be found on your site now and I'm just going to point it out of the help center you can find actually good practices always my advice is to keep it short keep it simple no the less  the better engines like Google tends to start recording what is short and brief and an it doesn't have to be like a whole paragraph with the description so basically what we're going to find here if it's a school the name the district where you are in the region if it's a Province it's where you are or what you want to share about the site on this section And Meta key words keywords are brief and list of words that can also help that meta description to be more specific know any kind of war that can just give us a more in-depth description of your sight I'll give you some details on those in later on the best access so the first step is going into settings and edit this infection from here I know I just pulled an example on this one who Counseling Center welcome My Demo test and right now I'm going to show you from the admin how to get to the settings or the sale SEO for this page we're going to go to the Atman going to go to hamburger menu we're going to go to pages right now I'm going to work with a Counseling Center so I'm going to search the page that I have already created Counseling Center woke up this is the one that I'm going to work with and here's what we're going to find is the URL for this page which were actually going to turn into a family room and we're going to find our tax Tower images whatever the contact me want to put this page on the right up the section Corner that we have in this page we have infectious their actions were going to find pate options and today we're going to be working on your page options very simple weekly contact I'm here is working to start working with this specific page all pages on your side have this option so when we could bring to find here it's how to edit that from URL how to edit those title tax for this a specific page how to edit this Methodist the medals for this is Pacific Beach and how to edit the keywords on each page under your side has this option on there this action button okay my advice it's always going to be start working with those that are most important or those that are less visited okay so this is something that you need to sit down and take a look into your strategy on which are the pages that you need to bring up into that traffic and search in whichever engineer Beatrice are okay for the friendly URL what we're going to need to do a pencil and work with that organic URL. so it will be as simple as just you can Chris and URL by default admin is going to take us a long to give us a few hints on what we writing and right now but I'm just thinking because of the Counseling Center welcome it will be to create a friendly URL that is easy to remember for our users before sample or just going to work we did counseling in-center I can use a specific characters for it so this case is counseling and by clicking out in any part of the page that is going to be we can always go back to the default then change it back when I leave right now for counseling center because I want you to see how it changes immediately so remember use the short and Pacific word I'm always advising that it might be good to use the title not a bad page Isanti Sea-Tac the title tax you don't have a limit here but it is important and to keep it simple and to keep it remember that these speech page title tags are the title tags that any user can see on the Google search so for example if I go to Google and now you look for counseling I'm just going to type some words that see what he brings so under those words that I typed in my Google search Counseling Center in school I come up with a list of search OK or findings the title is the title tag giving life to this specific section that I'm highlighting is my mouse right now those titles we want them to be very specific and to help the visitor to see to find or to have that link to our specific page so the words that we enter into title time are going to go into the title of the search so we're going to leave this one the Mattel ascription right now if you remember the meta description is being pulled from that page previous patient settings that we enter okay so everything that you type under settings is going to be pulled and populated by Nelly Here for not to have too worried so by being if you work on sad things all that information is going to be pulled to the pages and that helps for a first instance to populate the section on HP but it is important now that you're learning where to change it to go into those pages I'm start customizing for each page so here on meth has production it's a brief description of what a user can find on this Counseling Center a my advice it's always a keep this 160 characters if you can keep it short know it's just a brief one sentence or less than one sentence what word can they be able to fight in this page Counseling Center what is it for what does it Eve what does the user can find on here and there's no description gives some some input to the second on that the search with the brief very brief brief description keywords of the way that I used to do it on my school it was a dream make group a kind of a focus group where I will call teachers admin staff maybe students those parents note that can be give us some input here is a list basically a list of War /, separated by commas that can give us a more description of what we're going to find on this page so counseling I'm just going to put your name Queen and Clarence students know my advice on this works is be very generic but specific to what your school is offering in this case for the Counseling Center so this page has this keyword sorry is are the ones that are going to help when every used when any user comes into their engine of preference they're going to I'm looking here for example counseling near me for example care I just I just broke counseling and let's see what it comes to pubsub so the key words are the words that come up on them first search okay how are we how our users are looking for our site this is very important question how are they looking what are they thinking to look for whenever they are looking for counseling page on the okay so my advice will be maybe two seat down with some staff teachers like I said or his parents and ask what what is a Counseling Center Broward School on this case for example on those words we can just keep them up there many and tools out there that you might want to take a look okay so here we just populated like I said keep it short know and there's no maximum of but I would I would say that and no more than I don't know 40 no more 30. Will be number or less than that number okay I know so we can ask for any additional Heather text Heather tags are mostly meant for any pack from I don't know let's see tags that we we are where might use meta tags from Google any other tax that you are neat on the need to poop or insert on for this one we would need to contact Elliot and support okay so make sure to create a ticket if you have a Facebook tag for example you went to enter so tech support can take a look at it and see if it's suitable for Forever on this site I think we have the breath breath, breath very easy in feature that you have here and you can just turn them on and turn out the breast pumps are the section that is here that is mostly used for tell the the user where they are on our site in which page and which section they are okay so it's not a it's not that it's taking us taking less on this SEO but this is where you can just actually Queen turn it off or turn them on okay and you can always decide if you want a minnow Pages not it never on any page or a Conjuring 2 individual pages so this a breadcrumbs are going to let us also optimize those pages going to go back to my previous in am I pretty presentation I let's check on those best practices that a few of them I have already mentioned okay so to optimize this and you are out friend of URLs and the search engine station a few of the highlights but I want to remember you were to remember is determining priorities Basinger strategy using Google analytics as one of your main platforms to see which sections are the most busy or less isn't it it's a very way to start so if you want to highlight a section on your site and want to bring up the traffic to that a specific page let's start working into those keywords friendly you are Will Smith attacks on the description for that a specific section that you want to highlight okay computer always shortened personalized URL that reflects the page content is very important. start thinking as a visitor what does our visitors are a, looking for what do we have any kind of a specific branding for our school do we want to hit it with the same the URLs with the title of the page make sure that you are else are easy to remember this is very related to the 2nd. Previous highlight Nathan friendly for your visitors keep it them simple organic keyword analysis what I was saying hi to make a list of pages there tons of applications out there to the basic generic on the easiest way is to look for those keywords that you are being look for know how does your parents are your students are your teachers or you're at least I get to your sites what they are looking for when they before they're coming into the site because those are the keywords that we want to update on those sections okay important appointment pitching key terms with doing through them, and keywords this is something that I was telling you about and keep it simple and try to include a be different BB what does iOS put this example all schools have in preschool Elementary make your Elementary different from the from other Elementary's and those are the words that you need to focus on your okay maybe the no don't know what you're eating that Elementary section those are the words of you where to put air and I think I have been repeating it a lot the less the better keep it short we description and keywords okay what do you have to offer it is a lot but on this vom highlights and and tools is very important to keep it a short with the time on the visit and the clicks that you get on your site all of this best practices are going to be starving pulling to those search and engines and are going to start positioning your pages on the first search for your users

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