Website traffic stats using Google Analytics (Universal Analytics)
This article covers Universal Analytics ID (UA) which will be sunsetting on July 1, 2023. Please make sure you have entered a Google Analytics 4 ID (GA4) into Settings-->SEO & Marketing.
Once you Add Google Analytics to your site, familiarize yourself with the Google Analytics interface.
This article covers a few basics in the Google Analytics interface and some tips on how to read the data correctly.
For more information please visit Google Analytics Help Center where you can find answer to questions about setup, managing users, report/analysis, etc.
1. Go to Google Analytics and sign in with your Google credentials.
2. Select the correct Google Analytics account that matches the UA number you have used in the Edlio Settings for your school. Make any adjustments needed to the date range.
3. From the left bar, select "Audience" to see data around the topics such as age, gender, location, New vs Returning users, Frequency of user visits, Recency of user visits.
See Google's more in-depth explanation.
4. From the left bar, select "Behavior" to see data around the topics such as site content, page visits, average session duration, bounce rate, etc. This is also the place to set up experiments, setup site search and review the behavior flows for your site.
See Google's more in-depth explanation.
5. With In-Page Analytics, you can make a visual assessment of how users interact with your web pages. This helps you answer questions like:
- Is the layout optimal for what I want users to accomplish on the page?
- Are my users seeing the content I want them to see?
- Are my users finding what they're looking for on the page?
- Are my calls to action motivating or visible enough?
- What links are users clicking?
See Google's more in-depth explanation.
6. Last but not least, select "Acquisition" to see data around the topics such as your site's traffic sources (i.e: how much of it is coming from social media vs. organic search), and other social media platform activities.
See Google's more in-depth explanation.