Email Sender is now available in your admin site! Since we hope you'll now be sending out tons of emails to your community, we thought we'd create this list of tips and best practices for sending great emails.
Email Builder is designed to make your emails CAN-SPAM compliant! Key features include:
You can also ensure compliance by following these guidelines:
Make sure you get permission from your community to send them emails. Most schools collect email addresses at the beginning of the school year, but it's a good idea to review your lists regularly to make sure you're reaching the right people.
Never buy lists of email addresses from marketing companies. Sending emails to these lists can hurt your deliverability to everyone.
As with most things, timing is everything! When sending or scheduling your emails, consider what day and time is most convenient for your recipients - maybe after dinnertime works best for working parents or perhaps the weekend is the best time for your message. You know your community best! With Email Builder, you can schedule your message to be sent, so queue up those messages when YOU have time.
Send emails regularly - for example, every Tuesday evening. This gets parents looking forward to your emails, and many people have found that this regularity improves their open rates.
First impressions are important, so consider your subject lines carefully. Generally speaking, the shorter the subject line, the higher the open rate! Some studies show that subject lines containing only 3 words have the highest open rates.
Choose a layout that fits the message. For important or urgent notifications, use the basic layout without any images.
We recommend keeping your messages brief for your recipients; however, Email Sender does not limit the amount of text per email. If you have a lot to say, link back to your website for more details.
Use just one call to action. Does your email have one singular purpose, such as getting parents to buy tickets to the homecoming game? Then focus on just that, and include one link at the bottom to buy tickets, rather than several links to related pages peppered throughout the email. This ensures that your readers will "keep their eyes on the prize"!