Minimize the use of all capital letters.
Remember that screen readers cannot read PDF files or images. To ensure visitors can read your information include it on the page as actual text, not an image or file.
Screen readers convert web sites into audio so people can listen to the information on the pages and navigate through the website.
Avoid link text that is ambiguous. For example, change the words "click here" to something more descriptive like "Click for Homecoming Dance event details."
If an image is a link, make sure the alt tag for the image describes the function of the link.
Give the page a title that describes the topic or purpose of the page.