Search engine optimization (SEO) refers to a set of tools admins can use to increase traffic to their site by increasing their site's ranking in search engine results.
You can manage SEO on a specific page by selecting Page Options in the top right Actions menu.
Page Options includes a number of SEO tools. Read on for advice for getting the most out of these tools.
In general, a good place to start with SEO is by thinking about how people reach your page and doing some keyword analysis. You'll want to include phrases like "school", "admissions" and "teacher", as well as your school/district's name, city and state. Avoid repeating key terms and include some lesser-known and uncommon keywords too - these are called the "long tail" and are less competitive, so on the smaller chance that someone is searching these terms, you'll be at the top of the list! After you've thought about keywords, take a look at these easy-to-use tools that you can access when editing your Pages.
- Specify a friendly URL: change the default URL for a page to something short and personalized that reflects the page's content. This helps visitors understand what your page is about, ensures that the URL is easy to remember, and makes the page more search engine friendly.
- Page title tag: an understandable and unique title in the top bar of your browser will help boost your site's ranking in search results. We recommend making your titles short and easy to understand, and to not use the same title for every page on your site.
- Page meta descriptions are the brief summaries of webpages that appear in search engine results. By default, every page on your site has the same meta description (set up when your site was launched), but you can now customize the description for each page! We recommend that you:
- keep it under 160 characters, or about the length of a Twitter post.
- tell the reader why they should go to your site - if you have a call-to-action, this is a great place to put it or hint at it.
- make it relevant to the page, instead of generic for your whole site.
- Keywords help search engines find your site by indicating the content on the page. Only Google knows the weight the keywords tag has in search results, but it does seem that they are placing less emphasis on keywords. Today's best practice is to include a just few keywords here.
- Additional header tags: Open Graph (OG) tags are used mainly for reposting your page on social media sites like Facebook (Twitter has a variation of these tags as well). They ensure that your content appears the way you want it to, with the title formatted correctly and the correct picture and summary text. An example tag is:
<meta property="og:title" content="AP English - Ms. Johnson's Class" />
To learn more about OG tags, read: advice from Kissmetrics Blog, Facebook's OG info, and Twitter's OG info.